{"id":6148,"date":"2019-06-24T09:51:09","date_gmt":"2019-06-24T07:51:09","guid":{"rendered":"https:\/\/interacso.com\/blog\/?p=6148"},"modified":"2019-06-24T09:57:17","modified_gmt":"2019-06-24T07:57:17","slug":"crowdlearning-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/interacso.com\/blog\/2019\/06\/24\/crowdlearning-en-la-era-digital\/","title":{"rendered":"Crowdlearning en la era digital"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbpost-row-center\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb4\/5″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column_text]El concepto <\/span>crowdlearning<\/span><\/i> surgi\u00f3 en Estados Unidos como un recurso aplicable directamente en la formaci\u00f3n. <\/span>\u201cCrowd\u201d<\/span><\/i>, que significa multitud y <\/span>\u201clearning\u201d<\/span><\/i> cuya traducci\u00f3n es aprendiendo, hacen referencia directamente a un aprendizaje en masa o de las multitudes.<\/span><\/p>\n

Este t\u00e9rmino funciona de una manera sencilla y pr\u00e1ctica, ya que cualquier persona que acumule una serie de conocimientos los puede compartir con otros usuarios, y a la vez, \u00e9ste puede recibir informaci\u00f3n de ellos. <\/span><\/p>\n

\u00bfTodos lo hemos hecho alguna vez no? Pero, \u00bfexiste una relaci\u00f3n directa entre este concepto en la empresa y el mundo digital?<\/span><\/p>\n

Vivimos en un momento de constante intercambio de informaci\u00f3n gracias a las plataformas digitales y en el que las relaciones empresa-cliente<\/strong> cada vez son m\u00e1s diversas y personalizadas<\/strong> gracias a las herramientas tecnol\u00f3gicas.<\/span><\/p>\n

Esto, ha sido un factor fundamental para que el concepto de aprendizaje en masa se adapte con los tiempos y con la evoluci\u00f3n del mundo digital en el marco de la empresa.<\/span><\/p>\n

Herramientas como webinars, MOOCs, cursos en l\u00ednea o plataformas educativas online, consiguen que alguien que forma parte de una corporaci\u00f3n aporte conocimiento al resto del equipo<\/strong>, nutri\u00e9ndose a la vez \u00e9ste del conocimiento de otros empleados.<\/span><\/p>\n

Nosotros mismos lo aplicamos de forma recurrente con nuestras <\/span>Interacso Talks<\/strong><\/a>, <\/span>donde alguien de nuestro equipo explica al resto de manera profunda en formato v\u00eddeo un lenguaje de programaci\u00f3n, software o un tema concreto relacionado con tecnolog\u00eda.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Sin duda, el crowdlearning tecnol\u00f3gico mantiene el concepto original en cuanto al intercambio de informaci\u00f3n, pero llev\u00e1ndolo a cabo de formas distintas y directamente relacionadas con sistemas de comunicaci\u00f3n mucho m\u00e1s desarrollados.<\/span><\/p>\n

\n

La nueva relaci\u00f3n empresa-cliente, cada vez m\u00e1s diversa<\/span> y personalizada, ha favorecido al desarrollo del concepto crowdlearning en el \u00e1mbito empresarial<\/span><\/p>\n<\/blockquote>\n

De cara a los clientes, el uso del crowdlearning combinado con los avances tecnol\u00f3gicos que han ido apareciendo como la geolocalizaci\u00f3n, uso de smartphones, tablets o aplicaciones para mejorar la comunicaci\u00f3n con ellos, tambi\u00e9n han abierto nuevas v\u00edas de relaci\u00f3n con el cliente. <\/span><\/p>\n

\u00bfY en cuanto a productos y servicios? <\/span><\/p>\n

Este concepto tambi\u00e9n tiene un gran peso. Podemos identificar y predecir qu\u00e9 demandan los clientes y\/o usuarios antes incluso de que ellos mismos los planteen. <\/strong><\/span><\/p>\n

Gracias al cruce de datos mediante analytics se pueden sacar muchas conclusiones<\/strong> ya que los clientes y usuarios se comportan de una manera determinada en relaci\u00f3n con un producto o servicio. Esta medici\u00f3n nos ayuda a sacar deducciones para mejorar o desarrollar productos determinados. <\/strong><\/span><\/p>\n

Es aqu\u00ed donde el crowdlearning puede ayudar a nuestro negocio de una forma m\u00e1s estrat\u00e9gica.<\/span><\/p>\n

Sin duda, hoy en d\u00eda, el conocimiento en masa es muy \u00fatil para sacar conclusiones empresariales, conocer a nuestros usuarios y relacionarnos de una forma m\u00e1s digital con el cliente. <\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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