{"id":6609,"date":"2020-11-13T15:22:18","date_gmt":"2020-11-13T14:22:18","guid":{"rendered":"https:\/\/interacso.com\/blog\/?p=6609"},"modified":"2020-11-13T15:31:40","modified_gmt":"2020-11-13T14:31:40","slug":"mantener-el-adn-de-startup","status":"publish","type":"post","link":"https:\/\/interacso.com\/blog\/2020\/11\/13\/mantener-el-adn-de-startup\/","title":{"rendered":"Mantener el ADN de startup"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbpost-row-center\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb4\/5″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column_text]Es frecuente escuchar que para sobrevivir a la incertidumbre y aceleraci\u00f3n propias del mundo en el que vivimos, las empresas deben mantenerse relevantes<\/strong>, actualizadas<\/strong> en sus servicios o productos, ser \u00e1giles<\/strong> para actuar y dispuestas a innovar<\/strong> constantemente.<\/p>\n

Puede que la realidad no siempre sea as\u00ed. Se requieren cambios -de mentalidad y de modelo- que las empresas van realizando de manera gradual, transformando desde dentro su negocio principal o creando nuevas empresas que puedan moverse con libertad fuera de las grandes estructuras.<\/p>\n

Aunque ninguna organizaci\u00f3n tiene la f\u00f3rmula del \u00e9xito asegurada, el compromiso de Interacso<\/a> es el de seguir siendo coherentes con los principios que le movieron como startup. Es lo que comenta \u00d3scar del R\u00edo, CEO de la organizaci\u00f3n, en una charla mantenida en la Radio de la Universidad de Alicante.<\/a><\/p>\n

\"\"<\/p>\n

Preservar la virtud del movimiento y la velocidad posibilita el crecimiento propio y tambi\u00e9n impulsa a nuestros clientes en sus planes de digitalizaci\u00f3n:<\/p>\n

Velocidad y adaptabilidad.<\/strong> Desde hace 11 a\u00f1os Interacso ha mantenido la cualidad de moverse r\u00e1pido y adquirir antes las tendencias que van apareciendo en el horizonte. Naci\u00f3 con la intenci\u00f3n de crear productos propios para lanzarlos al mercado, y gracias a estas iniciativas adquiri\u00f3 formas de trabajo novedosas para el momento, como la filosof\u00eda Lean<\/strong> o el trabajo remoto<\/strong> para tener acceso a un mejor talento. Este atributo de mirar siempre lo que viene, cobra a\u00fan m\u00e1s valor como socio de las grandes corporaciones, porque les otorga la agilidad que muchas veces no pueden tener de forma inmediata, bien sea para crear nuevos productos, como lo ha hecho el RACC, o incluso para abrir nuevos mercados mucho m\u00e1s r\u00e1pido, como es el caso de Clear Channel.<\/p>\n

El conocimiento constante alimenta la cultura orientada al cambio y los resultados<\/strong><\/p><\/blockquote>\n

Curiosidad y conocimiento.<\/strong> Como comenta \u00d3scar entendemos a las empresas como organismos de aprendizaje, que deben comprender constantemente las din\u00e1micas del mercado y al mismo tiempo entrar de lleno en el negocio de cada cliente. Si adem\u00e1s este conocimiento est\u00e1 impulsado por la habilidad necesaria para crear prototipos e iterar<\/strong> hasta transformar cualquier idea en un resultado tangible y s\u00f3lido<\/strong>, esa empresa se convierte el mejor socio estrat\u00e9gico que se puede tener. El conocimiento constante alimenta la cultura orientada al cambio y los resultados, pero tambi\u00e9n la confianza de los clientes a los que se acompa\u00f1a de estar tomando decisiones basadas en la sensatez.<\/p>\n

Inconformismo e innovaci\u00f3n.<\/strong> La mejor forma de preservar el esp\u00edritu fundador es atraer talento diverso y empoderar al equipo<\/strong> a trav\u00e9s de la cultura de la exploraci\u00f3n, de la autonom\u00eda y de una organizaci\u00f3n multifuncional. En ese sentido las personas del team son los mejores herederos del compromiso de asumir grandes riesgos.
\nUn equipo que no abandona la \u201cmentalidad de empresa nueva\u201d a lo largo de su desarrollo, evoluciona la experiencia de sus l\u00edderes, trabajando como ellos en la implementaci\u00f3n r\u00e1pida de prototipos digitales, en plazos restringidos para obtener resultados y evolucionarlos o hacerlos girar si hace falta. De esa visi\u00f3n arriesgada y trabajo de mejora constante surge la innovaci\u00f3n.<\/p>\n

Aqu\u00ed podemos escuchar la conversaci\u00f3n mantenida por \u00d3scar en el programa Innovadores en Acci\u00f3n.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_video link=\u00bbhttps:\/\/youtu.be\/z8J7NCB5vm4″ el_width=\u00bb80″ align=\u00bbcenter\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbpost-row-center\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb4\/5″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column_text]Es…<\/p>\n","protected":false},"author":9,"featured_media":6598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,1,2],"tags":[117,159,129,40,178,36,167,61,62,37,39,84,33,187,45,102,43,44],"yoast_head":"\nMantener el ADN de startup - 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