{"id":6694,"date":"2021-04-08T12:04:44","date_gmt":"2021-04-08T10:04:44","guid":{"rendered":"https:\/\/interacso.com\/blog\/?p=6694"},"modified":"2021-04-12T17:25:45","modified_gmt":"2021-04-12T15:25:45","slug":"las-empresas-no-han-de-apegarse-al-como-sino-a-su-por-que","status":"publish","type":"post","link":"https:\/\/interacso.com\/blog\/2021\/04\/08\/las-empresas-no-han-de-apegarse-al-como-sino-a-su-por-que\/","title":{"rendered":"Las empresas no han de apegarse al \u201cc\u00f3mo\u201d sino a su \u201cporqu\u00e9\u201d"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbpost-row-center\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb4\/5″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column_text]Cada empresa tiene su porqu\u00e9, su motivo, la causa para la que fue formada. Lo suele explicitar en la definici\u00f3n de su <\/span>misi\u00f3n<\/b>, all\u00ed explica a qu\u00e9 se dedicar\u00e1 y lo que quiere que la diferencie del resto.\u00a0 Tambi\u00e9n la <\/span>visi\u00f3n<\/b> mostrar\u00e1 su ambici\u00f3n, hasta d\u00f3nde le gustar\u00eda llegar, lo que ha de inspirar el trabajo diario de la organizaci\u00f3n. Incluso puede definir sus creencias y cu\u00e1l ser\u00e1 su comportamiento tanto hacia dentro, entre sus empleados, como hacia afuera, con proveedores y clientes. Ese credo definir\u00e1 sus <\/span>valores.<\/b> En definitiva, el <\/span>porqu\u00e9 <\/b>es \u00fanico de cada organizaci\u00f3n.<\/span><\/p>\n

Si todo esto lo consigue haciendo su trabajo \u201ca mano\u201d, con un Excel o con Inteligencia Artificial no es determinante. De hecho, el \u201cc\u00f3mo\u201d es algo que de un modo natural deber\u00eda ir cambiando con el tiempo y m\u00e1s a\u00fan con la evoluci\u00f3n tecnol\u00f3gica<\/span>. El \u201cporqu\u00e9\u201d permanece porque es esencial, pero el \u201cc\u00f3mo\u201d ha de ir variando porque es contingente.<\/b><\/p>\n

Cuando una empresa como Amazon pone en su misi\u00f3n algo como: \u201c<\/span>aprovechar la tecnolog\u00eda y la experiencia de nuestros empleados para ofrecer a los consumidores la mejor experiencia de compra en Internet<\/span><\/i>\u201d no est\u00e1 definiendo con qu\u00e9 tecnolog\u00eda lo va a conseguir, c\u00f3mo se va a organizar o cu\u00e1les van a ser sus procesos. Su porqu\u00e9 es la venta por Internet con la mejor experiencia del cliente. En 1994 la relaci\u00f3n con sus usuarios a trav\u00e9s de un Internet de marcaci\u00f3n telef\u00f3nica era una, hoy esa interacci\u00f3n es muy diferente y m\u00e1s exigente. En aquel momento sus procesos de venta y env\u00edo de libros pod\u00edan gestionarse manualmente. Hoy necesita del apoyo de la Inteligencia Artificial. Lo que no ha cambiado en todos estos a\u00f1os ha sido su misi\u00f3n<\/strong> \u201c<\/span>conseguir la mejor experiencia de compra por Internet<\/span><\/i>\u201d<\/span><\/p>\n

El porqu\u00e9 es \u00fanico de cada organizaci\u00f3n, el c\u00f3mo ir\u00e1 variando<\/strong><\/p><\/blockquote>\n

Algo que parece trivial y sin embargo, muchas empresas todav\u00eda se apegan a su \u201cc\u00f3mo\u201d,\u00a0 a sus procesos, como si fueran una parte esencial de ellas, algunas presentan grandes resistencias al cambio. Por eso, es el momento de volver a pensar en estos conceptos b\u00e1sicos. <\/span>
\n<\/span>
\n<\/span>Cuando una empresa digitaliza sus procesos, automatiza su producci\u00f3n, analiza los datos de sus clientes con Big Data, no est\u00e1 cambiando nada esencial.\u00a0 Solo est\u00e1 cambiando c\u00f3mo hace las cosas para alcanzar: su porqu\u00e9 (una gran empresa de automoci\u00f3n, una zapater\u00eda o un hotel).<\/span><\/p>\n

En Interacso<\/a> creemos (es m\u00e1s, sabemos) que la tecnolog\u00eda puede hacer a las empresas m\u00e1s eficientes<\/strong> y desde luego, m\u00e1s competitivas en un entorno en el que todo est\u00e1 cambiando.<\/strong> Jam\u00e1s cuestionamos su porqu\u00e9 sino que mejoraremos el c\u00f3mo lo hace.\u00a0<\/span><\/p>\n

Comparte tu porqu\u00e9 con nosotros, te ayudamos a mejorar el c\u00f3mo.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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