{"id":6823,"date":"2021-07-14T17:30:57","date_gmt":"2021-07-14T15:30:57","guid":{"rendered":"https:\/\/interacso.com\/blog\/?p=6823"},"modified":"2021-07-15T11:32:32","modified_gmt":"2021-07-15T09:32:32","slug":"la-economia-de-las-plataformas-un-nuevo-modelo-economico","status":"publish","type":"post","link":"https:\/\/interacso.com\/blog\/2021\/07\/14\/la-economia-de-las-plataformas-un-nuevo-modelo-economico\/","title":{"rendered":"La econom\u00eda de las plataformas. \u00bfUn nuevo modelo econ\u00f3mico?"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbpost-row-center\u00bb overlay_strength=\u00bb0.3&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb4\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column_text]El peso de la nueva econom\u00eda digital alcanza casi el 20% del PIB mundial seg\u00fan estimaciones del <a href=\"https:\/\/www.bcg.com\/en-es\/\" target=\"_blank\" rel=\"noopener noreferrer\">BCG<\/a> y <a href=\"https:\/\/www.adigital.org\" target=\"_blank\" rel=\"noopener noreferrer\">Adigital<\/a> en 2020.\u00a0 La crisis de la COVID-19 ha demostrado hasta qu\u00e9 punto las tecnolog\u00edas digitales son la red que permite sustentar gran parte de la econom\u00eda, tambi\u00e9n en etapas de crisis. No solo han facilitado el teletrabajo, sino que tambi\u00e9n las plataformas de env\u00edo han mantenido con vida a miles de establecimientos que han podido vender online. Las plataformas de acceso a contenidos han mantenido entretenidos en el confinamiento a millones de personas, por su parte las redes sociales y las plataformas de videollamada han conseguido que el confinamiento no fuera un aislamiento del mundo y de los seres queridos. La mayor demostraci\u00f3n de la relevancia de las plataformas salta a la vista cuando analizamos <strong>las 10 primeras compa\u00f1\u00edas por capitalizaci\u00f3n burs\u00e1til del mundo<\/strong>. Seis empresas de EEUU y dos chinas <strong>est\u00e1n directamente relacionadas con la econom\u00eda digital y la creaci\u00f3n de plataformas digitales.<\/strong><\/p>\n<p><strong>La \u201cplataformizaci\u00f3n\u201d de la econom\u00eda es una din\u00e1mica reciente<\/strong>, con apenas algo m\u00e1s de una d\u00e9cada, pero <strong>de tendencia imparable<\/strong>. Cada mercado tradicional que tenga asimetr\u00edas de informaci\u00f3n o altos costes de transacci\u00f3n es susceptible de ser intermediado por una plataforma digital que reducir\u00e1 los costes en la relaci\u00f3n entre oferta y demanda. As\u00ed ha ocurrido ya en el sector del alojamiento con plataformas como Airbnb; en el de la movilidad urbana con plataformas como Uber, Cabify, Car2go, Zity, etc. El <a href=\"https:\/\/platformobservatory.eu\" target=\"_blank\" rel=\"noopener noreferrer\">Observatorio de la Econom\u00eda de Plataformas<\/a> de la UE estima <strong>el Valor Agregado Bruto de las plataformas tecnol\u00f3gicas en Europa<\/strong> en 42.000 millones de euros al a\u00f1o, sin incluir al sector de viajes, lo que <strong>supone ya un<\/strong> <strong>2,7% del PIB europeo<\/strong>.<\/p>\n<p>Ese observatorio calcula en 10.000 las plataformas digitales que existen actualmente en Europa, aunque muchas son <i>startups <\/i>y todav\u00eda el grueso de los ingresos (69%) se concentra en torno a siete grandes empresas. La mayor\u00eda de los europeos <strong>interact\u00faa con alguna plataforma a diario<\/strong> y est\u00e1 demostrado que son <strong>aceleradoras de la digitalizaci\u00f3n y la innovaci\u00f3n.<\/strong><\/p>\n<p>En el otro extremo, al ser disrruptores de sectores econ\u00f3micos, a corto plazo las plataformas est\u00e1n creando problemas a los que la sociedad ha de enfrentarse, como por ejemplo en el caso de Airbnb, su impacto en el sector hotelero y en el panorama urban\u00edstico de las ciudades o en el caso de Uber, en el sector del taxi. De todos modos las plataformas tambi\u00e9n pueden ayudar a resolver problemas como la integraci\u00f3n social.\u00a0Oscar del R\u00edo, CEO de <a href=\"https:\/\/www.interacso.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interacso<\/a>, explica en esta Charla de <a href=\"https:\/\/www.plenainclusioncyl.org\">Plena Inclusi\u00f3n<\/a> qu\u00e9 tipos de plataformas existen y cu\u00e1les son las claves \u00a0para crearlas, ayudando as\u00ed a la comprensi\u00f3n de tan reciente y complejo fen\u00f3meno.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_video link=\u00bbhttps:\/\/www.youtube.com\/watch?v=tJH9BxihogQ\u00bb el_width=\u00bb80&#8243; align=\u00bbcenter\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbpost-row-center\u00bb overlay_strength=\u00bb0.3&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb4\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column_text]El&#8230;<\/p>\n","protected":false},"author":9,"featured_media":6832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,4],"tags":[198,217,218],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La econom\u00eda de las plataformas. \u00bfUn nuevo modelo econ\u00f3mico? 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